The Value Of Time

The Value Of Time


Our Motto: Own Your Time

IN ADDITION to crafting an instrument of time, we believe passionately in : Art of the hustle, travel, great friends, beautiful cars + a spirit of adventure.

(We are also 100% positive the world would be a better place 
if everyone start seizing the day, to make each second count.) 




Who is Jeffrey Sawyer?

Learn about our team, our values and the crazy story that kicked off a watch revolution. Read more.

Who is Jeffrey Sawyer?

Learn about our team, our values and the crazy story that kicked off a watch revolution. Read more.


Why We Do What We Do?

"Through everything we do we aim to inspire adventure and remind people that time is precious. Whether this adventure is leaving your 9-5 to start your own business, or hopping on a flight to Thailand. Life is nothing but a glorious adventure if you have the courage to look fear in the eye and see it for what it truly is, a figment of your imagination. When a customer looks down at our watch I want them to think “the time is now”. Therefore, our customers are not necessarily described by demographics, but by a mindset. Each and everyone of them is starving for adventure and wants to wring every drop of sun out of this life as possible"  - Founder.



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